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About this course
English
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Starting Up
Learn to think like an entrepreneur and to solve real-world problems by creating something new.
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Chapter 1
Introduction
Section
Exercises
The power of entrepreneurship
The different types of entrepreneurship
Startup history
Chapter 2
Explaining startups
Section
Exercises
What is a startup?
Creative destruction and disruption
Being an entrepreneur
The startup ecosystem
Chapter 3
The problem
Section
Exercises
Finding a problem that needs to be solved
Validating the problem
Finding your target group
Chapter 4
The solution
Section
Exercises
Creating and validating an idea
The Build-Measure-Learn cycle
Reaching customers
Chapter 5
Product/market fit
Section
Exercises
The problem, solution and market
How to learn from customers
Go-to-market strategy
Chapter 6
Building a team
Section
Exercises
The founding team
Building a team and a culture
Chapter 7
Company formation
Section
Exercises
Setting up your company
The capitalization table
Chapter 8
Financing
Section
Exercises
A race against the clock
Different types of funding
Investment process
Chapter 9
Growth and impact
Section
Exercises
Acquiring customers and growing
People
How do startups end?
Conclusion
