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Starting Up
Learn to think like an entrepreneur and to solve real-world problems by creating something new.
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Chapter 1
Introduction
Section
Exercises
I.
The power of entrepreneurship
II.
The different types of entrepreneurship
III.
Startup history
Chapter 2
Explaining startups
Section
Exercises
I.
What is a startup?
II.
Creative destruction and disruption
III.
Being an entrepreneur
IV.
The startup ecosystem
Chapter 3
The problem
Section
Exercises
I.
Finding a problem that needs to be solved
II.
Validating the problem
III.
Finding your target group
Chapter 4
The solution
Section
Exercises
I.
Creating and validating an idea
II.
The Build-Measure-Learn cycle
III.
Reaching customers
Chapter 5
Product/market fit
Section
Exercises
I.
The problem, solution and market
II.
How to learn from customers
III.
Go-to-market strategy
Chapter 6
Building a team
Section
Exercises
I.
The founding team
II.
Building a team and a culture
Chapter 7
Company formation
Section
Exercises
I.
Setting up your company
II.
The capitalization table
Chapter 8
Financing
Section
Exercises
I.
A race against the clock
II.
Different types of funding
III.
Investment process
Chapter 9
Growth and impact
Section
Exercises
I.
Acquiring customers and growing
II.
People
III.
How do startups end?
IV.
Conclusion
